It is serious basketball season again and Steph is stepping up. At this time of the year everyone wants to be like Steph.
Curry is Curry because he trained hard throughout his career. Under Armour Curry ad correctly states that “You” are the sum of all your training. And athletic training is where wearables can be big business. Ask any coach when it comes to training and they say that the single most important thing athletes (recreational or competitive) should work on is correct form. Curry’s shooting form is a thing of beauty. Personally, I think Klay Thompson has a more classical shooting form.
How big of a business is wearables for recreational and competitive sports? How about in excess of a Billion Dollars to start.
I am not sure how reliable this site is but it seems to indicate that over 36 million people play (recreational and competitive) sports.
Here are some latest numbers on recreational/competitive athletes of various sports
- Youth Soccer 3,000,000
- Basketball – 26,000,000
- Youth Football 3,000,000
- Youth Baseball and Softball 9,000,000 approximately
The 36 million number includes several million adults that still play recreational sports. Some of them are even more obsessed than the kids that play competitive sports.
It is not uncommon for parents to spend several hundred dollars to thousands each season on registration, equipment, travel and additional training. I am confident that they would not mind spending a couple of hundred dollars more for a wearable system that is comfortable to put on during practice and provides visual analysis of their form, insights and recommendations on how to improve their form for different sports. Why wouldn’t they if they can get NBA, MLB, MLS and NFL level form analysis and feedback with the help of $300 dollar wearable system.
Lets assume that 5 million recreational and competitive athletes per year buy such a wearable system. We are looking at $1.5 billion market.
The sensors and software developed by BYU for their Basketball team provides a good starting point for a wearable system for improving Basketball shooting form. A generic wearable system (with a customizable number of bands that people can wear) with specialized software/app (mobile app preferably) for each sport might just do the trick. Your move, Fitbit, Nike, Under Armour, et al.
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