Category Archives: Tesla

Why Apple Should Buy Mazda And Not Tesla

Despite the click bait title of the Business Insider article on Tesla it contains an essential challenge Tesla continues to face in the automotive industry, which is to get to meaningful scale. I believe that number is between 1 and 2 million units in the automotive industry. Sergio Marchionne of Fiat-Chrysler believes it is 6-8 million units because he wants to be a mover and a shaker like Toyota, GM and VW are in the automotive world. It took Hyundai upwards of 3 decades to be included alongside Honda and Nissan. Aston Martin and Ferrari are hobbies relying on the goodwill, parts bins and bank accounts of major auto manufacturers. Continue reading Why Apple Should Buy Mazda And Not Tesla